Asia''s Style Focus

HKTDC World Boutique, Hong Kong is the shop window in Asia for top fashion brands. This exciting show in this exciting city is where big names come together to do big business. It is Asia''s fashion hub, from which the latest trends radiate out through the region.

Brands with the ambition to conquer the Chinese mainland market can make the right contacts at this fair. For brands and designers reaching out to western markets, World Boutique is equally rewarding.

Celebrities of Fashion
There were big names aplenty at World Boutique, Hong Kong 2010, the eighth edition of this star-studded event. The special brand of excitement of Vivienne Westwood was present in a display, a runway show, and a seminar. The label''s creative director, Andreas Kronthaler, was a VIP judge for the Hong Kong Young Fashion Designers'' Contest.

International Brands
The 2010 event hosted Spain''s famous brand MANGO, which is putting its name on storefronts in China''s major cities. The cutting edge "The Underground Quarter by Londonedge" brought brands from Europe, UK and US on alternative, street, rock and cult fashion to World Boutique, Hong Kong.

The Dutch Pavilion showed hot brands such as worn(r-)evolution, OntFront and Tessari-Art. The city of Quanzhou brought ten top brands from the Chinese mainland while veteran exhibitor, the Taiwan Textile Federation, showed off its four top designers & brand from Taiwan in a runway show. Other big names at World Boutique, Hong Kong 2010 included Fontani, Lacompel Di Landi Andrea, Moda Immagine, Moiselle and Rabeanco.

Glittering 2010 Highlight
The Hong Kong Fashion Extravaganza attracted the glitterati, who saw the collections of four internationally celebrated fashion designers: Hong Kong''s Dorian Ho, the mainland''s Guo Pei and Frankie Xie and Japan''s Toshikazu Iwaya.

More highlights

• International trend forecaster Promostyl revealed the direction for Fall/Winter 2011-2012 in its Trend Forum.
• Designers from Canada, the Chinese mainland, France, Hong Kong, Indonesia, Malaysia, Taiwan, Thailand and USA appeared in the International Fashion Designers'' Showcase.
• The show which concluded the Hong Kong Young Fashion Designers'' Contest was a triumph of fresh young design talent.
• Altogether, there were 16 runway shows plus a lineup of informative and valuable seminars.

Powerful Partnership
Asia''s largest fashion event, HKTDC Hong Kong Fashion Week for Fall/Winter, takes place concurrently with World Boutique, Hong Kong. Together, these shows are a magnet for global fashion buyers.