The HKTDC Hong Kong Toys & Games Fair is Asia''s largest event of its kind, and the second biggest in the world. Drawing on Hong Kong''s long history in toy design and manufacturing, as well as the city''s expertise in staging key trade shows, this event attracts buyers from all around the world, eager to source the latest products and forge partnerships with quality suppliers. These elements ensure that the fair is the perfect platform to reach out to these buyers and ensure that your business reaches new heights in 2012 and beyond.

Record Attendance
The 2011 edition of the show featured over 1,930 exhibitors from 41 countries and regions, covering every category of the toys industry. They benefited from the attendance of over 34,000 buyers – a new fair record – including major buying groups with enormous spending power. There were increase in numbers of buyers from the US and Europe, while turnout from emerging markets such as India, Brazil, South Africa, Vietnam, Russia and Turkey recorded double digit growth.

Target Zones
As the first toys event in the calendar, the Hong Kong event enjoys a high profile, and offers an excellent platform for the launch of new products and collections. The organisation of the show assists suppliers in ensuring they meet the right buyers, thanks to the presence of themed zones focusing on specific toy categories and hot market segments.

The Brand Name Gallery was introduced two years ago to showcase top-notch branded toys and has proved very successful. The 2012 edition will continue to offer companies a great way to promote and strengthen their brand image, amid the sophisticated surroundings that match the quality of their products.

Other zones included Candy Toys, Hobby Goods, Magic Items, Outdoor & Sporting Items, Paper Products & Toy Packaging, Party Items, Soft Toys & Dolls, Testing, Inspection & Certification and Video Games.