BABY BUSINESS BOOMS
Strong, healthy and growing
This baby is growing up fast! The baby industry is increasing in value and Hong Kong Baby Products Fair is keeping pace with it. The 2011 fair, only its second edition, attracted 25,366 buyers from 122 countries and regions, a growth of 22%. This international mix of buyers allows suppliers from Asia to find importers, distributors and retailers in the markets of the western world. Conversely, suppliers outside Asia can explore the great potential of regional markets, especially the enormous Chinese mainland market, with its growing and increasingly affluent middle class.

Though still in its infancy, the 2011 fair featured over 340 exhibitors from 20 countries and regions. With such a high buyer turnout indicating strong market demand, exhibitors were in the ideal environment to capitalise on these advantageous circumstances.

Growth factors
Exhibitors can meet existing customers and consolidate relationships. And the opportunity exists to create new business partnerships with buyers from both traditional and emerging markets, such as Africa, the Middle East, Russia and South America.

The international diversity of buyers also means a rich exchange of information on market requirements, regulatory practices and consumer trends across a broad spectrum.

Growth spurt - ideal product launch platform
Because the fair takes place in early January, it is ideally timed to be a new product launch pad. A number of exhibitors see the fair as the ideal platform for their annual unveiling of new additions to their product lines.

2012 set for success
Buyers are aware that the fair is an ideal sourcing platform for a wide range of products for babies and toddlers to the age of 4. Finding exhibitors is easy and convenient as the fair is zoned by product sector and equipped with a state-of-the-art interactive exhibitor location system. New zones are created as market trends dictate and two zones introduced in 2011 return in 2012: Brand Name Gallery and Nursery Electrical Appliances.

Product zones in 2012 are: 
- Baby Bedding and Furniture
- Baby Gift Sets and Souvenirs
- Baby Skincare and Bath Products
- Baby Toys and Activity
- Baby Wear and Footwear 
- Brand Name Gallery
- Feeding, Nursery and Maternity Products
- Nursery Electrical Appliances
- Strollers and Gear